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some words and suggestions from another partner:
General Business Philosophy
- Please read before doing business
or starting a business
Dear Prospective Business Partner:
Shortly after I learned how to produce fractals
in graduate school back in 1988,
classmates mentioned, then described, then urged me to do something with
this new type of imagery...I proposed to a couple of fellow physics students that
we might produce a series of greeting cards...they did not wish to assist me,
but encouraged me to go off on my own...
That was over twenty-five years ago. Since then,
well over 300 different products
have carried my imagery...everything from fridge magnets to water skis, from
umbrellas to silk neckties, from coffee mugs to greeting cards and more...
I have been most fortunate that the back-to-school
products produced by
Stuart Hall sold well enough that I was able to buy a home that allowed me
to marry and sire a five-child family, not to mention house my growing business.
Since 1988, I have licensed over 35 posters,
a dozen calendars, fifteen
jigsaw puzzles, two or three dozen T-shirt/sweatshirt models and a
wide variety of other products.
Plus, Lifesmith fractal imagery has appeared
in about 200 different publications
and are still employed in worldwide publications to this day. You can find a nearly
complete list of credits using the link above.
Allow me to say I am most grateful to everyone
who purchased my fractal products.
My professional life now centers around my teaching career, and it is a most
engrossing and fulfilling vocation. And because of my 30+ year devotion to my
teaching career, I do not have the time to continue any type of retail operation.
Thus whatever products remain in my stock
will be used as samples or gifts in
order to continue licensing my imagery for commercial advantage and for
the general dissemination of mathematical art in general.
It is unfortunate, however, that many of
the fractal "artists" who have followed
me decided that making a commercial venture from my work was not acceptable
to them, that this venture was sacrosanct in a sort of way...in truth, the past
commercial success of my fractal art has certainly laid the foundation for all
those who wish to continue in my stead...but such is the nature of human beings...
In any case, if your firm wishes to license
my imagery for whatever commercial
venture you have in mind, please understand that I am, by far, the most
successful and experienced fractal artist in America and represent well over
$15 million worth of licensed fractal art products just in America alone.
I would be most helpful to your staff and am efficient and knowledgeable
and have worked with some Fortune 500 companies in the past.
Please review the artwork and contact me at your convenience.
Lastly, should any of you be interested in investing in an extensive retail gallery
of my work, I would love to hear from you...after 35 years of teaching kids,
it's almost time that I change horses (retirement!)...
Jeff Berkeley, M.S.
Lifesmith Classic Fractals
Sherman Oaks, CA