Professional Credits

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PROFESSIONAL RESUME OF CREDITS OF JEFF BERKELEY, M.S.
dba LIFESMITH CLASSIC FRACTALS and LIFESMITH ENTERPRISES

1985 - 2016 Owner/Fractalier Lifesmith Enterprises, Lifesmith Classic Fractals

Programmed, produced, exhibited, marketed and sold fractal art images and
image products to various commercial, governmental, and private customers
and agencies

Fractal image products sold successfully in every major retail chain in the
United States, 1992-2016; retail dollar volume exceeded $15 million nationally

Images featured as a new line of 1992 back-to-school notebooks, folders,
book covers and notepads for Stuart Hall Co., Inc. of Kansas City, Missouri -
twelve images used

Images featured as an enhanced line of 1993, 1994, 1995, and 1996 back-to-school
products, including notebooks, binders, portfolios, notepads and bookcovers
for Stuart Hall Co., Inc. of Kansas City - at least forty images used

Images featured as a brand new line of 1999 and 2000 office products, calendars,
and posters for the At-A-Glance Corp., of Indianapolis, IN

Chosen as fractal artist for annual fractal art calendar for 1992, 1993, 1994, 1995,
1998, and 1999 published by Amber Lotus of Oakland, CA; their best seller five
years in a row

Chosen as fractal artist for fractal art calendar for 1996 published by Landmark
General Corporation of Novato, CA

Chosen as fractal artist for fractal art calendar for 1996 published by Avalanche
Publishing of Carson, CA

Chosen as fractal artist for two fractal art calendars for 1997 published by Daydream
Publishing of Indianapolis, IN

Chosen as fractal artist for fractal art calendar for 1999 published by Scandecor of
Uppsala, Sweden

Chosen as fractal artist for fractal art calendar for 2002 published by Trends, Intl.
of Mississauga, Ontario, Canada

Chosen as fractal artist for fractal art calendar for 2003 published by Trends, Intl.
of Mississauga, Ontario, Canada

Produced a set of six fractal greeting cards through Amber Lotus, 1992

Authored first-ever coffee table art book of fractal imagery, Fractal Cosmos:
The Art of Mathematical Design
, which debuted at the Los Angeles ABA Show
in fall 1994, also published by Amber Lotus; largest collection of fractal art
published in the world

Represented in Europe, Asia, and Africa by Science Photo Library of London, England

Exhibited at October 1990 Los Angeles Art Show "Artexpo" at the LA Convention Center

Exhibited at the May 1995 Whole Life Expo at Pasadena Convention Center

Exhibited at the July 1995 Los Angeles Gift Show at LA Convention Center

Exhibited at the October 1995 Whole Planet Expo at the Del Mar, CA Fairgrounds

Exhibited at the June 1996 LIMA Licensing '96 Show at the Jacobs Javits Center
in New York

Exhibited at the June 1997 LIMA Licensing '97 Show at the Jacobs Javits Center
in New York

Exhibited at the June 1998 LIMA Licensing '98 Show at the Jacobs Javits Center
in New York

Exhibited at the June 1999 LIMA Licensing '99 Show at the Jacobs Javits Center
in New York

Exhibited at the June 2000 LIMA Licensing '00 Show at the Jacobs Javits Center
in New York

Gave numerous fractal mathematics/computer graphic art seminars during graduate
work at CSU Northridge (1988-90); graduated May 1990 with master of science in physics

Images appeared on the covers of magazines such as Science of Mind (twice),
American Film & Video's Sightlines, Contemporary Nephrology, Direct Marketing,
Magical Blend (twice), The Economist, The Wesleyan, Challenge (four issues) and
Mission College schedule of classes, many Asian and European publications via our
agents with others in the works

Images appeared on the cover of books such as LAN Tutorial, The Power of
Commitment, Looking In, Seeing Out, Experiments in Computing (Pascal),
Experiments in Computing (C), Experiments in Computing (Turbo Pascal), Modern
Psychology, Modern Geometries, Leadership and the New Science, The Second
Media Age, Advanced Algebra and Tales of the Strange and Mysterious for publishers
Miller-Freeman (San Francisco), Kirchoff/ Wohlberg (New York), Polity Press (London),
Brooks-Cole (Pacific Grove, CA), Berrett-Koehler (San Francisco), Quest Books, W.W.
Norton (New York), Addison- Wesley (San Francisco) and Theosophical Publishing
House (Wheaton, IL) and others with others in the works

Image used as the cover of the Perry Hall High School Yearbook 1995, Baltimore, MD

Image used as the cover of the Peaster High School Yearbook 1997, Peaster, TX

Images appeared on the covers of a set of six European dance albums produced
by Profile Records, New York, NY, 1992

Exhibited at Name That Toon, a multimedia art gallery in W. Hollywood, California
featuring animation, computer graphics, and virtual reality, 1992-95

Images used for three Challenge Series jigsaw puzzles published by F. X. Schmid,
USA of New Hampshire, 1992, 1994, and 1997

Image used for jigsaw puzzle published by Nordevco of Boston, MA, 1994

Image used for jigsaw puzzle for Museum Puzzle line for Galison Books (New York), 1994

Image used for jigsaw puzzle for Great American Puzzle Factory, 1997

Images used for three new jigsaw puzzles manufactured by Starline Inc.,
New York, 1998

Images used for three hardwood plaques and sticker line by Starline Inc.,
New York, 1998

Image used for one 24" x 36" color poster published by American Arts &
Graphics, WA, 1994

Images used for three 24" x 36" color posters published by Daydream
Publishing, 1994-7

Images used for seven 24" x 36" color posters published by Scorpio Posters,
Brooklyn, NY, 1995-97

Images used for three 24" x 36" color posters published by Devastar,
Fairfield, IA, 1996

Images used for eight 27" x 39" color posters and personal diaries published
by Scandecor, Sweden, 1997-9

Images used for three 24" x 36" color posters and related items published by
Starline Inc., New York, 1997

Images used for three 24" x 36" color posters published by Starmakers Rising,
Boca Raton, 1997-2001

Images used for two 24" x 36" color poster published by Trends International
of Canada, 1998-9

Images used for a 24" x 36" color poster published by Aquarius of Canada, 2000

Images used for an 18" x 24" color poster published by Scandecor, Germany,
1997, to be sold exclusively in IKEA stores

Images used for a premium line of silk neckwear, "Fracties," produced by the
Brookville Corporation, Hempstead, NY, 1995; twenty-four images used,
sixty-three different ties produced

Image used for a premium nylon umbrella by Shaw Creations, Edison, NJ 1997

Images used for twelve 9" x 12" mini posters and a set of matching greeting
cards produced by DevaStar, Fairfield, IA, 1995

Images used for nationally marketed line of fractal image T-shirts from
DevaStar, 1996

Images used for Japan-marketed line of fractal image T-shirts from Nishizawa,
USA, 1999

Images used for nationally marketed line of fractal image mousepads and
neoprene CD covers manufactured by Mousepad Concepts, Columbus, OH 1996

Images used for a nationally marketed line of acrylic gift magnets from
Morris Magnets, Seattle, WA 1996

Published set of seventy "pogs" through Gentle Giant of San Diego, CA, 1994

Special ordered series of fractal images produced for PS Productions' video
presentation for SF bay area high-tech firm, 1993

Special ordered image appeared on 1994 catalog cover and promotional poster
for the Biomeda Corporation of Foster City, CA

Self-published poster, greeting cards, postcards, transfers and catalogs for
general public consumption, 1990 and 1993

Produced first set of laminated fractal placemats for public consumption,
12" x 20", 1995

Produced first set of laminated fractal bookmarks for public consumption,
2" x 8", 1995

Images used in film version of Carl Sagan's "Cosmos," Burbank Studios,
Burbank, CA, 1996

Poster used as set dressing in Universal Pictures "Nutty Professor," 1996

Poster to be used as set dressing in 20th Century Fox' "Dead Drop," 1996

Commissioned to do animated fractal video for musical artist Thomas King
produced for MTV in late 1997

Produced first video catalog of 1001 fractal images anywhere, 1994

Fractal website "www.lifesmith.com" debuted in mid-1997